Privacy Policy

Effective Date: February 17, 2026

CHEK Institute, LLC (“CHEK Institute,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal data when you use our websites, platforms, products, courses, communities, events, and related services.

This policy applies to chekinstitute.com, chekconnect.com, and any related websites, platforms, products, courses, communities, events, and services that link to this Privacy Policy, collectively referred to as the “Service.”

By using the Service, you acknowledge that we collect, use, and disclose information as described in this Privacy Policy.

Definitions

Personal Data means information that identifies, relates to, describes, or could reasonably be linked to an individual.

Usage Data means information collected automatically when you access or use the Service, such as page visits, browser type, device information, and interaction data.

Cookies are small files placed on your device that help websites function, remember preferences, analyze usage, and support marketing or security features..

Data Controller means the organization that determines the purposes and means of processing personal data. For this Privacy Policy, CHEK Institute, LLC is the Data Controller of your Personal Data.

Data Processor (or Service Provider) means a third party that processes personal data on our behalf..

Information We Collect

Personal Data

While using our Service, we may ask you to provide certain personally identifiable information, including but not limited to:

• First name and last name
• Email address
• Phone number
• Business name and website URL
• Address, city, state/province, postal code, country
• Account registration details
• Course, certification, licensing, renewal, membership, event, and purchase information
• Information you post on our website, community platforms, or submit through forms
• Photographs from events you attend

Usage Data

We automatically collect information about how the Service is accessed and used. This may include your computer's IP address, browser type and version, pages visited, time and date of visit, time spent on pages, unique device identifiers, and other diagnostic data.

Cookies and Tracking

We use cookies and similar tracking technologies to track activity on our Service. You can instruct your browser to refuse cookies or indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Types of cookies we use:

• Essential Cookies: To operate the Service, enable account access, checkout, security, and core website functionality
• Preference Cookies: To remember your preferences and settings
• Security Cookies: To help protect the Service and detect misuse
• Marketing Cookies: To help deliver, measure, and improve advertising and remarketing campaigns
• Analytics Cookies: To understand how visitors use the Service and improve performance

How We Use Your Data

CHEK Institute, LLC uses collected data for the following purposes:

• To provide and maintain our Service
• To notify you about changes to our Service
• To allow you to participate in interactive features
• To provide customer support
• To gather analysis to improve our Service
• To monitor usage of our Service
• To detect, prevent and address technical issues
• To provide news, offers and information about products and services (with your consent)

You may opt out of marketing communications at any time by following the unsubscribe link in any email or by contacting us.

Legal Basis for Processing (GDPR and UK GDPR)

If you are in the European Economic Area, the United Kingdom, or another jurisdiction with similar data protection laws, our legal basis for collecting and using your personal data depends on the type of data and the context in which it is collected.

• We need to perform a contract with you, such as providing courses, products, memberships, certifications, events, or services you request
• You have given us consent, such as for certain marketing communications or optional cookies
• Processing is in our legitimate interests, such as improving our Service, securing our systems, responding to inquiries, preventing fraud, and operating our business, provided those interests do not override your rights
• Processing is necessary for payment, transaction, accounting, or business administration purposes
• Processing is necessary to comply with legal, tax, regulatory, or contractual obligations

Your Rights Under GDPR

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with similar privacy laws, you may have the following rights:

• Right to access: Request copies of your personal data
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data
• Right to restrict processing: Request limitation of how we use your data
• Right to data portability: Request transfer of your data in a machine-readable format
• Right to object: Object to our processing of your personal data
• Right to withdraw consent: Withdraw consent at any time where we relied on consent

To exercise these rights, please contact us. We may ask you to verify your identity before responding. You also have the right to complain to your local Data Protection Authority.

Your Rights Under California Privacy Law

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, may provide you with specific rights regarding your personal information:

Right to Know

You have the right to request that we disclose what personal information we collect, use, disclose, and sell about you.

Right to Delete

You have the right to request deletion of personal information we have collected from you, subject to certain exceptions.

Right to Correct

You have the right to request that we correct inaccurate personal information we maintain about you.

Right to Opt-Out

You have the right to opt out of the sale or sharing of your personal information, where applicable. CHEK Institute does not sell personal information in exchange for money. However, certain analytics, advertising, or remarketing activities may be considered “sharing” or “targeted advertising” under some privacy laws.

Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights.

Right to Limit Use of Sensitive Personal Information

Where applicable, you may have the right to limit certain uses or disclosures of sensitive personal information.

To exercise your California privacy rights, please contact us at info@chekinstitute.com.You may designate an authorized agent to make a request on your behalf. We may need to verify your identity and the agent’s authority before responding.

Data Retention

We retain your Personal Data only as long as necessary for the purposes set out in this policy. We will retain and use your data to comply with legal obligations, resolve disputes, and enforce our agreements.

Usage Data is generally retained for a shorter period, except when used to strengthen security, improve functionality, or when legally required.

Data Transfer

Your information, including Personal Data, may be transferred to and maintained on computers located outside your jurisdiction where data protection laws may differ.

If you are outside the United States and provide information to us, please note that we transfer data to the United States for processing.

We will take all reasonably necessary steps to ensure your data is treated securely and in accordance with this policy.

Disclosure of Data

Business Transactions

If we are involved in a merger, acquisition, or asset sale, your Personal Data may be transferred. We will provide notice before your data becomes subject to a different privacy policy.

Legal Requirements

We may disclose your Personal Data if required by law or in response to valid requests by public authorities. We may also disclose data to:

• Comply with legal obligations
• Protect and defend our rights or property
• Prevent or investigate possible wrongdoing
• Protect the safety of users or the public
• Protect against legal liability

Service Providers

We use third-party companies and service providers to help operate, deliver, secure, analyze, market, and improve our Service. These providers may access Personal Data only as needed to perform services for us and are expected to protect that information.

Analytics

• Google Analytics: Tracks and reports website traffic. Google Privacy Policy
• Hotjar: Tracks how visitors interact with our website. Hotjar Privacy Policy. Opt-out here

Remarketing

• Google Ads: Manage ad settings | Privacy Policy
• Meta (Facebook/Instagram): Opt-out instructions | Privacy Policy

Payment Processors

We do not store your payment card details. Payment information is provided directly to our PCI-DSS compliant payment processors:

• Shopify Payments: Privacy Policy
• Authorize.net: Privacy Policy
• PayPal: Privacy Policy

Security

While we use reasonable administrative, technical, and physical safeguards designed to protect your Personal Data, no method of transmission over the Internet or method of electronic storage is 100% secure.

Do Not Track Signals

Some browsers offer “Do Not Track” settings. Because there is not a uniform industry standard for recognizing or responding to Do Not Track signals, we do not currently respond to them. Where required by applicable law, we will honor legally recognized opt-out preference signals..

Links to Other Sites

Our Service may contain links to sites not operated by us. We encourage you to review the privacy policy of every third-party site or service you visit. We have no control over and assume no responsibility for third-party sites or services.

Children's Privacy

Our Service is intended for adults and is not directed to children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with Personal Data, please contact us and we will take appropriate steps to delete the information where required..

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of changes by posting the new policy on this page and updating the effective date. For significant changes, we will provide notice via email or a prominent notice on our Service.

We advise you to review this policy periodically. Changes are effective when posted on this page.