Fitness apps weren’t even recognized as a genuine trend until 2015 or so. Even then, they weren’t cracking the top trends until the last 2 years. Now, they’re huge.
Some of that is expense – apps are cheap! And of course, if you can’t go outside or get to your Zumba class because you’re social distancing, well, an app may be all that you can get your hands on.
I know some fitness pros are worried about this trend. After all, they may take business away from you, right?
Look, there is NO app out there that can connect with your client’s dreams like you can. There is no app out there that can assess with the depth and precision you can. There is no app out there that is as good a judge about when to challenge your client and when to back off. There is no app out there that has your creativity capacity to build programs.
If you’re truly coaching your clients, no app can touch what you offer them.
An app or a wearable device might be a nice tool to help them stay on track, but that’s it.